Inspired by the Wulver: Building a Business Rooted in Care

In the folklore of Scotland’s Shetland Islands, the Wulver is remembered not as a creature of fear, but of kindness. With the body of a man and the head of a wolf, he lived quietly in a hillside cave, leaving fish for hungry families and guiding lost travellers back to safety. Though some debate whether his story is ancient tradition or later invention, the Wulver endures as a symbol of generosity and thoughtfulness. It’s this spirit that inspires The Wulver’s Gift today—building a business rooted in care, transparency, and eco-conscious choices, where every detail is considered with kindness in mind.